Validating interviews

" the child must give specific reasons for her answer.

In that case, she may reveal that she prefers living with her mother instead of her father because her mother spends more time with her.

“documented evidence that the process, operated within established parameters, can perform effectively and reproducibly to produce a medicinal product meeting its predetermined specifications and quality attributes.”Critical process variables should be set within their operating ranges and should not exceed their upper and lower control limits during process operation.

Output responses should be well within finished product specifications.

But unless they’re potential customers, it doesn’t really count as quality feedback.

Hopefully most entrepreneurs realize they need more feedback than what they can get from friends and colleagues.

" the child might say yes because she thinks that's what the social worker wants her to say.

If you ask someone a question requiring only a "yes" or "no" answer, that's probably all you'll get.

If a social worker asks that same child "How do you feel about living with your mother?

Social workers must strive for objectivity and help clients articulate their thoughts without leading them to answer in a particular way.

Asking yes or no questions means your client likely won't give you the info you need.

Unfortunately, many will want to throw up an online survey and drive traffic to it, hoping to get respondents and quality information. The problem at this stage is that you don’t even know what questions to ask. It assumes you know what you want to ask and that you’re nearing the stage (or you’re at the stage) where quantitative survey data is helpful for validating or invalidating your assumptions. By the tenth person you’ll see patterns in people’s answers, and you’ll start adapting your questions accordingly.

Before you get to doing a survey — which can be helpful — you need to meet people in-person. You may not have experience interviewing people and interpreting feedback. You don’t need to speak with hundreds of people to get what you need – which is ultimately validation (or invalidation) of your idea.

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