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An object traveling at 3 km/sec does damage equal to its own weight in TNTAmong hard SF enthusiasts, this is known as Rick Robinson's Law of Space Combat.

An object impacting at 6 km/sec would do damage equal to 4 times its weight in TNT, and would be said to do "4 Ricks" worth of damage..

developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.

The program organically integrated key brand messaging and product placement.

That said, there one challenge for a ramming ship, which is reaching the target in the first place.

Most spaceships are far heavier, and can go far faster.

The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.

The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.

In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.

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