Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
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In 2016, Egypt overtook South Africa and became Africa's second largest economy.
Modern Egypt dates back to 1922, when it gained independence from the British Empire as a monarchy.
Egypt is a Mediterranean country bordered by the Gaza Strip and Israel to the northeast, the Gulf of Aqaba to the east, the Red Sea to the east and south, Sudan to the south, and Libya to the west.
Across the Gulf of Aqaba lies Jordan, and across from the Sinai Peninsula lies Saudi Arabia, although Jordan and Saudi Arabia do not share a land border with Egypt.
Following the 1952 revolution, Egypt declared itself a republic, and in 1958 it merged with Syria to form the United Arab Republic, which dissolved in 1961.
Throughout the second half of the 20th century, Egypt endured social and religious strife and political instability, fighting several armed conflicts with Israel in 1948, 1956, 19, and occupying the Gaza Strip intermittently until 1967.