Dating sites with high entry barriers and a focus on more serious relationships seem to be more popular with women.
e Harmony creates a barrier to entry by asking all members to fill out a lengthy questionnaire before joining, while both e Harmony and Match users show their seriousness by paying for a subscription.
In general, more men than women use online dating—some 13% of men compared to 9% of women in the United States, according a Pew Research Centre study in 2013.
Men also use their dating accounts more, according to a 2010 study of online dating published in American Economic Review (pdf): Men view three times more profiles than women, and send three times as many first-contact emails.
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So we can’t recommend this photo tactic to every man.Andrew Colman, professor of psychology at the University of Leicester, told Quartz that this dynamic fits with conventional gender roles, explaining: Even in these relatively progressive times it still seems to be an unspoken convention that it’s up to men to ask for a date and women to agree or refuse.That’s perhaps why women are more in the role of hunting for partners, and women play the role of waiting to be hunted.Other dating sites “can attract some weird people” he told Quartz, but Inner Circle offers an alternative, as “we offer the highest quality of single professional men.” The average age of users is 31 years old, adds Vermeulen, which he says is when people tend to be more serious about finding a long-term relationship.The theory that women are evolutionarily programmed to seek long-term relationships while men are only interested in sex is far from proven, but it seems that these stereotypes do play out in the online dating world.