With the increasing use of the Internet as a way for people to communicate, online dating sites have become a highly popular way for single people to meet and find romantic partners.
Which population demographic would the agency serve?
Specifically ask singles in the target demographic if they would feel safe and be able to connect to the brand image and matching process devised. A thorough marketing plan creates the demand to think through all the aspects of the proposed business, including financing, branding, marketing strategy, revenue streams and potential financial deficiencies.
Brainstorm to identify the strengths, weaknesses, threats and objectives of the proposed company.
It is necessary for every company which engages in employment agency activities in Singapore to apply for the Employment Agency License, irrespective of whether the company is located in Singapore or in other countries.
Employment agency activities include communicating with prospective candidates regarding their job application status and collating resumes of job applicants looking for employment.