During the project, Stewart's panache for restoring and decorating became apparent.
By organizing all of the brand's assets under one roof, Stewart felt she could promote synergy and have greater control of the brand's direction through the business's activities.
On October 19, 1999, Martha Stewart Living Omnimedia went public on the New York Stock Exchange under the ticker symbol MSO. Securities and Exchange Commission (SEC), Stewart avoided a loss of ,673 by selling all 3,928 shares of her Im Clone Systems stock on December 27, 2001, after receiving material, nonpublic information from Peter Bacanovic, who was Stewart's broker at Merrill Lynch.
The initial public offering was set at per share, and rallied to by the end of trading, making Stewart a billionaire on paper and the first female, self-made billionaire in the US. The day following her sale, the stock value fell 16%.
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