By the late 1940s, 7UP had become the third best-selling soft drink in the world.In 1967, The Seven-Up Company introduced the UNCOLA advertising campaign, which sent 7UP sales rocketing nationwide.Consumers endorsed 7UP as a viable, thirst-quenching alternative to colas.The UNCOLA tag immediately joined the nation’s vernacular and remained synonymous with 7UP, despite subsequent campaigns that featured new slogans.Grigg spent more than two years testing 11 different formulas of lemon-flavored drinks.
Sales and marketing staffs remained separate and, although The Seven-Up Company moved its headquarters to Dallas in 1987, manufacturing of 7UP products remained at the company’s St. The Seven-Up Company introduced Cherry 7UP and Diet Cherry 7UP in early 1987.Hires wasn't the only product introduced at the Centennial Exposition.Other notable inventions such as Alexander Graham Bell's telephone, the Remington typewriter and Heinz Ketchup made their debut too. To build Hires' awareness, Hires became the first U. businessman to aggressively advertise his product, subscribing to the principle that "doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does." Hires Root Beer quickly became a sensation.Grigg introduced his new soft drink two weeks before the stock market crashed in October 1929.It was a caramel-colored, lithiated lemon-lime soda, which he positioned as a drink with a “flavor wallop” to market alongside the already-successful Howdy Orange drink. It also carried the burden of an unwieldy name, “Bib-Label Lithiated Lemon-Lime Soda,” and it competed against more than 600 lemon-lime soft drinks already in the marketplace.