But Coke did not reach the top of the cola heap by being first.
The 7UP “No Caffeine” campaign garnered national attention for the company four years later, as it appealed to growing consumer concern and confusion about caffeine in soft drinks.
The period after “Dr” was used on and off in logos, then removed entirely in the 1950s. During this time period, embossed or “raised” logos and letters were used on the brand’s bottles, along with the bottling city’s name on the bottom. Pepper, Good For Life" and has the 10, 2 and 4 clock on the back in raised letters and numbers.
The 10-2-4 marketing idea for Dr Pepper was introduced in 1926 and stands for “Drink a Bite to Eat at 10, 2 & 4 o’Clock.” The circle represents a clock dial. It has no name on the bottom, but has "4 L G W 4" on the side near the bottom of the bottle.
That high level of quality is still appreciated by today's loyal Hires consumers.
Today, Hires is part of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.