Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
Ah, the social media dilemma that plagues all singles.
It’s not clear that the young and perky are the best market for corporate matchmakers.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.